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Creating a well-crafted communications strategy for a newly qualified mediator to convey their mediation services involves several key steps

Analysing a competitor can help you to gain valuable insight into their marketing approach and observe what works well and what does not.

Making marketing work for mediation requires a re-structuring of the 7 principles of the marketing mix.

Hashtags are a powerful tool to have in your marketing armoury. Used effectively a hashtag can direct your audience towards you.

Mediators can use content marketing to influence client behaviour in a positive way and get them interested in your mediation services.

Whilst the basic principles of digital marketing and SEO are the same, a strategy needs to be bespoke for you as an individual mediator.