Mediation Publications
We specialise in providing marketing services to mediators, helping you create powerful dispute resolution related publications such as e-books, articles, white papers and case studies that will help you reach your target audience. Our team of designers will collaborate with you to create professional and impactful content in the right format, to get your message out and demonstrate your expertise to clients.
We offer this service as part of our Client Outreach Model.
Demonstrate your expertise
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Articles
Our design and your content combined, provide high-quality articles about mediation and dispute resolution. With your in-depth knowledge of the industry, we can help you to craft compelling pieces that will engage and inform your target audience. Content is tailored to meet the specific needs of your business, ensuring that it is impactful and relevant.
2
E-Books
Writing e-books are the perfect way to take your content and turn it into a digital product. Our experienced team will craft a professional and engaging e-book that will capture your audience’s attention and position you as an expert in your field. We can share your knowledge and expertise with a wider audience and increase your visibility in the digital world.
3
White Papers
White papers are a great way to showcase your expertise in the mediation sector. They can feature comprehensive research, data, and analysis that provide an in-depth look at key topics. We work closely with you to create content that accurately reflects your knowledge and experience and turn it into a visually appealing white paper that is ready to be published.
Client Outreach Model
Our client outreach model (COM) centres around showcasing each mediator’s services using digital marketing, to increase their market share of mediations that clients are looking to arrange.
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The Mediation Consultancy's goal is for you – the independent mediator - to succeed. We use tailored, specific and compelling messages to communicate to our target audience for the mutual benefit of everyone. The aim is to create awareness of mediators who are available by acting as advocates. By collaborating with as many professionals and private individuals as possible who are involved in the mediation community we are ensuring we are actively networking to maximise opportunities in the market.
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Building strong relationships with our audience is key and so our strategy is built around engagement using social media channels, email marketing, content marketing and networking events. By focusing on engagement we can create defined audiences within civil litigation and dispute resolution, commercial litigation, family litigation, organisations (spanning insurance companies, accountancy practices, construction, finance and banking and other associations), HR departments and public sector bodies, community based projects and charities.
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Client outreach activities that we strive to frequently take part in and promote include courses, webinars, participatory research, workshops, the development of sector specific brochures, guides, newsletters etc and partnering and supporting mediation bodies and schemes that promote the effectiveness of mediation across the UK. Ultimately you are the community that benefit from this outreach method.
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We will set goals within our client outreach model and be sure to target the right audience in the right way to achieve worthwhile responses and develop leads. This is how we add value to you – by creating a strong and authentic brand presence.
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Achieving a strong position in an increasingly competitive and niche market is challenging. We acknowledge that it is crucial to demonstrate a strong USP to ensure we build client trust and gain credibility in the market. The strategy we adopt also has to clearly highlight the authenticity of the Mediation Consultancy, so we earn the trust and respect of peers, clients and competitors alike.
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To this end, we define our position in the market as collaborative, collegial, vibrant, diverse and inclusive. We balance the need to support the marketing of mediation services with a desire to help newly qualified, independent mediators and mediators with SMES to obtain paid mediation work and build their practices across the UK. We believe that every mediator deserves their position in a full, but not saturated, dispute resolution market.
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We acknowledge that there are a huge number of mediation training providers and that year on year the number of newly accredited mediators is increasing. Fundamentally though, we also believe that every mediator, regardless of their niche, industry or level of experience , deserve a place in the dispute resolution market. Furthermore we advocate the adoption of different methods of approach. Whilst the most common term to date has been ‘mediation’ we endeavour to promote the flexibility of the process by recognising the value in, ‘facilitation’, ‘negotiation’, ‘conflict avoidance’, ‘coaching’ and ‘dispute avoidance’ as well as other non-violent forms of communication and dispute resolution. To that end we use the umbrella term, ‘Mediation Consultancy’ to encompass all neutrals involved in some form of conflict resolution.
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The Mediation Consultancy recognises that every mediator is unique and individual, both in the way they promote themselves and the way in which they conduct the mediation process. We see our purpose as to provide a solid foundation upon which each mediator can stand. We provide the stage which has a clear position in the market and a brand persona of its own, whilst also promoting and advocating for each individual mediator’s personal brand and own established place in the same market. It is impossible to eradicate competition but conceivable that all mediators can work shoulder to shoulder and share a strong position in the mediation arena.
1 hr
30 British pounds