Use this template as a workbook and follow it step by step to create your personal mediation business marketing plan. 
 
The contents of this mini guide include the following:
1. Mediation Practice Summary
 
o Business Name
o Marketing Leadership Team
o Headquarters, Office Locations
o Mission Statement
o SWOT Analysis
 
2. Business Initiatives
 
o Overarching initiatives: marketing initiatives, goals, metrics
 
3. Target Market
 
o Industry Name
o Buyer Persona(s)
o Competitive Analysis
 
4. Market Strategy
 
o Services
o Fees
o Promotion
o People
o Process
o Physical Evidence
 
5. Budget
 
6. Marketing Channels