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Use this template as a workbook and follow it step by step to create your personal mediation business marketing plan. 


The contents of this mini guide include the following:

1. Mediation Practice Summary


  • o Business Name
  • o Marketing Leadership Team
  • o Headquarters, Office Locations
  • o Mission Statement
  • o SWOT Analysis


2. Business Initiatives


  • o Overarching initiatives: marketing initiatives, goals, metrics


3. Target Market


  • o Industry Name
  • o Buyer Persona(s)
  • o Competitive Analysis


4. Market Strategy


  • o Services
  • o Fees
  • o Promotion
  • o People
  • o Process
  • o Physical Evidence


5. Budget


6. Marketing Channels

Marketing Plan Template

Excluding Sales Tax
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