This mini guide looks at the way you identify what your niche area of expertise is and how to market that effectively to clients, and secure bookings. It touches upon the basic ways in which you can demonstrate your expertise with your clients and how you can show that you can offer value as a mediator.
 
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Why?
 
When you are marketing yourself as fitting into a certain, distinct market, clients want to know why.
 
Why do you consider yourself to be a reputable mediator?
 
What makes you think that you can successfully mediate my commercial dispute?
 
Why should I appoint you for my (property) dispute?